Strategic Partnership Between Company Larin Laban Pars-ALIMA and DAR Holding

DAR Holding is proud to announce that, following the signing of an official agreement with the renowned Iranian dairy brand ALIMA, it has become the official representative of ALIMA in the Russian Federation. This agreement marks an important step toward expanding the export of Iranian products, strengthening trade relations between Iran and Russia, and enhancing the presence of Iranian brands in international markets. Under the terms of this partnership, DAR Holding will be responsible for market development, distribution, and promotion of ALIMA’s dairy products throughout Russia.
This cooperation aims to establish a strong and sustainable presence for Iranian brands in the Eurasian market and to elevate the reputation of high-quality Iranian products on a global scale.

The ALIMA Story: Global Quality with Iranian Passion

The story of ALIMA began in 2007, when the German company Hochland — one of the world’s oldest and most respected cheese producers, with nearly a century of experience — decided to enter the Middle Eastern market. After extensive research, Iran was chosen as the most promising country for investment, and Haraz, a well-known Iranian brand, was selected as Hochland’s local partner.
That same year, specialized cheese production facilities equipped with Hochland’s German technology were established in the city of Amol, Mazandaran Province. Initially, these products were launched under the Hochland brand in Iran — introducing new forms and flavors of cheese that quickly gained popularity among Iranian consumers. In subsequent years, ownership of the factories was transferred to Haraz, and the brand continued its development under a new identity.
Today, more than fifteen years later, that same German expertise lives on in Iran under the ALIMA brand. Building upon those foundations, ALIMA has significantly expanded its product portfolio and now offers over 30 types of cheese with diverse flavors and culinary applications.
ALIMA’s range includes breakfast cheeses such as Danish, creamy, labneh, and low-fat or low-salt labneh varieties; flavored cheeses like olive, chili, cocoa, walnut, and date; and cooking cheeses including cheddar, gouda, mascarpone, parmesan, smoked and sausage-style cheeses. The brand has also introduced a vegan product line, featuring plant-based cheeses such as vegan sausage cheese and vegetable-based varieties. Today, ALIMA represents the fusion of European technology, Iranian craftsmanship, and continuous innovation — a brand born from successful collaboration with Hochland, now standing as an independent name with world-class quality in both domestic and international markets.

DAR Holding: Expertise in International Trade

DAR Holding is a professional business group specializing in international trade, export, import, logistics, and global market development. Established with the vision of bridging the gap between Iranian manufacturers and global markets, the company has become one of the leading Iranian enterprises engaged in trade with the Eurasian Economic Union (EAEU) countries — particularly Russia. With its headquarters in Tehran and operational offices and partners in Russia, Kazakhstan, and Belarus, DAR Holding has built a comprehensive network that covers market research, brand registration, international marketing, logistics, and after-sales export services.
This structure has made the company a trusted partner for Iranian brands aiming to enter international markets.
DAR Holding follows a professional, data-driven, and goal-oriented approach to export development. Its team consists of skilled trade experts, supply chain specialists, market analysts, and experienced international managers dedicated to ensuring the sustainable growth of Iranian brands abroad.
In recent years, the company has successfully executed numerous export projects in the food, agricultural, industrial, and consumer goods sectors across the CIS region and the Middle East.
The recent partnership with ALIMA is part of DAR Holding’s long-term strategy to strengthen the export of high-quality Iranian food products to Russia and to showcase the true potential of Iranian industry on the world stage.
According to the company’s CEO:

“We firmly believe that Iranian brands can shine on the global stage — all it takes is a well-planned export strategy and a deep understanding of the target market. Our mission is to build that path for them.”

Leveraging its dedicated logistics infrastructure, strong supply and distribution network, and direct experience in Russian trade, DAR Holding now oversees the distribution and market development of ALIMA dairy products throughout the Russian Federation. The company’s focus within this partnership is to ensure ALIMA’s long-term success in Russia through consumer insights, cultural marketing, collaboration with retail chains, and an extensive professional distribution network.
DAR Holding is not merely a trading company; it is a strategic partner for brands seeking global expansion. By combining technical expertise, field experience, and broad commercial connections, the company paves the way for a stronger international presence of Iranian brands.

Looking Ahead

The cooperation between ALIMA and DAR Holding goes beyond a commercial agreement — it represents a strategic effort to build a lasting bridge between Iranian quality manufacturing and international markets. This partnership reflects confidence in domestic potential, support for national production, and a commitment to strengthening the global standing of Iranian brands. Building on its deep export experience, DAR Holding is committed to representing ALIMA products in Russia with the same authentic Iranian quality and adherence to international standards that define the brand.

Conclusion

The signing of this agreement symbolizes the synergy between two powerful Iranian entities: ALIMA, the embodiment of quality and authenticity in dairy production, and DAR Holding, a leading force in international trade. This partnership marks an important milestone in the global journey of Iranian brands and a significant contribution to elevating Iran’s reputation in the dairy industry.